{"title":"Men's Fragrances","description":"","products":[{"product_id":"mens-cowboy-cologne","title":"Tru Western Men's Cowboy Cologne","description":"\u003cp\u003eInspired by the authentic American cowboy, our iconic cologne mixes classic outdoor freshness with the rich masculinity of weathered woods and spices. The design takes its cues from the classic whiskey flask, fusing a perfect balance between heft and balance in hand. The bottle is finished with a real wood cap, stained to the grain in deep brown.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe fragrance notes include Juniper, Fresh Moss, Black Pepper, White Pepper, Sage, and Mahogany Woods.\u003c\/li\u003e\n\u003cli\u003e90092\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44714725179570,"sku":"90092","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/90092.jpg?v=1757035525"},{"product_id":"mens-leather-1-private-reserve-cologne","title":"Tru Western Men's Leather #1 Private Reserve Cologne","description":"\u003cp\u003eLeather is an authentic and strong symbol of the American West heritage that runs deep in the lifestyle of any cowboy. Tru Western reinvented it here in this masculine fragrance, highlighted by Virginian Cedar wood and touches of sun-worn leather to be both wearable and memorable\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Contains: SD Alcohol 40-B, Fragrance\/Parfum oil, Deionized Water\/Eau\/Aqua\u003c\/li\u003e\n\u003cli\u003e3.4 oz \/ 100 mL\u003c\/li\u003e\n\u003cli\u003e91573\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44714725441714,"sku":"91573","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/91573.jpg?v=1757034658"},{"product_id":"mens-outlaw-eau-de-cologne","title":"Tru Western Men's Outlaw Eau De Cologne","description":"\u003cp\u003eContemporary Fougere for Men\u003cbr\u003eSmells like a fresh, clean vintage shave. Crafted to be rugged, yet composed, the scent seizes the senses with an opening hit of refreshing bergamot, lavender and fir balsam. At its heart, the audacious woody center of green fir fuses with the sensuality of amber, sandalwood and mahogany, leaving an iconic signature trail, not soon forgotten.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIngredients: Alcohol Denat.\/ SD Alcohol 40-B, Fragrance\/Parfum , Water\/Eau\/Aqua\u003c\/li\u003e\n\u003cli\u003e3.4 oz \/ 100 mL\u003c\/li\u003e\n\u003cli\u003e91717\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44714725507250,"sku":"91717","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/91717.jpg?v=1757034335"},{"product_id":"mens-yellowstone-cologne","title":"Tru Western Men's Yellowstone Colognes","description":"\u003cp\u003eRip inspired; the Yellowstone cologne embraces the ethos of a man. Ideal for noble outdoorsy type who knows his “job is to protect family,” who cleans up well after “doing cowboy shit all day,” and never loses sight that his “tomorrows are all yours.”\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNotes of Desert Verbena, Yellow Grapefruit, Vetiver Root, Golden Aspen, and Atlas Cedarwood.\u003c\/li\u003e\n\u003cli\u003e95302\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44714729996466,"sku":"95302","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/95302.jpg?v=1757034073"},{"product_id":"mens-yellowstone-ride","title":"Tru Western Men's Yellowstone Ride","description":"\u003cp\u003eThis Rip Wheeler-inspired cologne captures a cowboy's night out at a smoky bar. Ideal for a rough and tough outdoorsman who likes a shot of bourbon before heading home to waiting arms.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eKey Notes: Raw Bergamot, Crisp Clary Sage, Smoked Whiskey, Charred Vanilla\u003cbr\u003eRough Cut Tobacco\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size: 0.875rem;\"\u003eIngredients: \u003c\/span\u003eAlcohol Denat.\/ Sd Alcohol 40-B, Water\/Eau\/Aqua, Fragrance\/Parfum, Benzyl Benzoate, Citral, Cinnamal, Coumarin, Eugenol, Limonene, Linalool\u003c\/li\u003e\n\u003cli\u003e96202\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44714732716210,"sku":"96202","price":99.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/96202.jpg?v=1757033980"},{"product_id":"mens-pbr-anejo-eau-de-cologne","title":"Tru Western Men's PBR Anejo Eau De Cologne","description":"\u003cp\u003eThis scent takes its inspiration from the past, blending the aromas of deep golden citrus with the vintage warmth of aged woods. PBR Añejo is designed to be a bold and daring fragrance, perfect for the modern man who exudes confidence and strength.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTOP: Spiked Citrus, Crushed Cacao, Black Pepper\u003c\/li\u003e\n\u003cli\u003eMID: Wild Lavender, Elemi Resin, River Moss\u003c\/li\u003e\n\u003cli\u003eDRY: Smoked Amber, Atlas Cedar, Barrel Aged Oak\u003c\/li\u003e\n\u003cli\u003eSimply spray onto your pulse points and let the rich and complex aroma take over.\u003c\/li\u003e\n\u003cli\u003e96391\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44714733011122,"sku":"96391","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/96391_258ce189-73a7-4f32-bce5-c303fae8b1d5.png?v=1766106339"},{"product_id":"mens-yellowstone-ride-reserve-cologne","title":"Tru Western Men's Yellowstone Ride Reserve Cologne","description":"\u003cp\u003eRide Reserve combines vibrant freshness with deep leathery richness, blending smooth woody textures with an addicting smokey vanilla signature.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIt's a scent that embodies riding for the brand.\u003c\/li\u003e\n\u003cli\u003e3.4 oz \/ 100 mL\u003c\/li\u003e\n\u003cli\u003e96644\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnd as John Dutton says, \"you find out real fast who's willing to ride for the brand when they learn they got to wear it.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44714733437106,"sku":"96644","price":114.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/96644.png?v=1766106247"},{"product_id":"tru-western-yellowstone-gift-set-for-him","title":"Tru Western Yellowstone Gift Set For Him","description":"\u003cp\u003eThe ultimate cowboy care package. 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With its fresh and sporty scent, Black and Blue Flame has quickly become a new fan favorite for those who just need to be feel clean. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eThe fragrance notes include Bergamot, Tonic, Spiked Clementine, Black Tea, Lavender, Violet Leaf, Sandalwood, Oakmoss, and Vetiver\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100mL\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eOrange. Energizing. Inviting.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003e92997\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44943823732914,"sku":"92997","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/92997.jpg?v=1741734916"},{"product_id":"tru-western-yellowstone-bunkhouse-soap-copy","title":"Tru Western Yellowstone Bunkhouse Exfoliating Bar Soap","description":"\u003cp\u003e\u003cspan\u003eInspired by the cowboys who reside in the bunkhouse on Dutton Ranch, our Yellowstone Soap on a Rope is a man's soap, masculine and rugged. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA citrus and sage scent that was inspired by the grit of the rugged outdoors, the \u003cstrong\u003eThe Crisp Citrus \u0026amp; Sage Bunkhouse Exfoliating Bar\u003c\/strong\u003e works almost as hard as you do. Orange peel and walnut seed powders buff away dry skin and a hard day’s work for a refreshing feeling and softer skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140gm\u003c\/li\u003e\n\u003cli\u003e96701\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES AND SOAPS ORDERED ONLINE.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44943873671346,"sku":"96701","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/96701.png?v=1766100215"},{"product_id":"tru-western-yellowstone-bunkhouse-exfoliating-bar-soap-copy","title":"Tru Western Yellowstone Bunkhouse Cleansing Bar Soap","description":"\u003cp\u003e\u003cspan\u003eInspired by the cowboys who reside in the bunkhouse on Dutton Ranch, our Yellowstone Soap on a Rope is a man's soap, masculine and rugged. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Bunkhouse Amber and Oak Cleansing Bar\u003c\/strong\u003e\u003cspan\u003e is \"They Way of the West,\" blending notes of Amber Musk, Shiplap Woods, and Gurjun Balsam. Inspired by the creation of whiskey, this soap uses huckleberry extract and fermented rye extract for a smooth and sleek finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140gm\u003c\/li\u003e\n\u003cli\u003e96702\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES AND SOAPS ORDERED ONLINE.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44943882780850,"sku":"96702","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/96702.png?v=1765769906"},{"product_id":"tru-western-yellowstone-bunkhouse-cleansing-bar-soap-copy","title":"Tru Western Yellowstone Bunkhouse Moisturizing Bar Soap","description":"\u003cp\u003e\u003cspan\u003eInspired by the cowboys who reside in the bunkhouse on Dutton Ranch, our Yellowstone Soap on a Rope is a man's soap, masculine and rugged. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIndulge and gear up for a cowboy’s night out with the rich lather of \u003c\/span\u003e\u003cstrong\u003eThe Bunkhouse Tobacco \u0026amp; Charred Vanilla Moisturizing Bar.\u003c\/strong\u003e\u003cspan\u003e This sudsy bar soap blends notes of charred vanilla, raw bergamot, clary sage, and tobacco for a luxurious experience that will leave you smelling good and your skin feeling soft all through the night.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e140gm\u003c\/li\u003e\n\u003cli\u003e96703\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES AND SOAPS ORDERED ONLINE.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":44943888056498,"sku":"96703","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/96703.png?v=1765769997"},{"product_id":"tru-western-mens-yellowstone-unmatched-eau-de-cologne","title":"Tru Western Men's Unmatched Eau De Cologne","description":"\u003cp\u003e\u003cspan\u003eAquatic. Clean. Blue. An energizing and uplifting cologne for men. It has notes of fresh rain accord, basil, sage, cypress, suede, exotic woods accord.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e94454\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100ML\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":45224994078898,"sku":"94454","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/94454.png?v=1766100128"},{"product_id":"tru-western-mens-yellowstone-ride-giftset","title":"Tru Western Men's Yellowstone Ride Giftset","description":"\u003cp\u003e\u003cspan\u003eMen's Gift Set: Celebrate the man who embodies strength, loyalty, and the Yellowstone spirit with our fragrance and body-care set, featuring Ride cologne and matching soap.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRide Bar Soap: Elevate their cleansing routine with this luxurious bar soap. Infused with huckleberry extract, shea butter, bergamot, and sage leaf, it offers rich hydration while enveloping them in the subtle, masculine aroma of tobacco and charred vanilla. They'll enjoy a fresh, invigorated feeling and a scent that lingers pleasantly on the skin.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eRide Cologne: Warm, seductive, and captivating. Inspired by Rip Wheeler, this fragrance blends raw bergamot, smoked whiskey, charred vanilla, and rough-cut tobacco into a powerful scent that makes a statement all day long.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e97071\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e100ML\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":45224995848370,"sku":"97071","price":114.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/97071.png?v=1765769604"},{"product_id":"tru-western-mens-vaquero-eau-de-cologne","title":"Tru Western Men's Vaquero Eau De Cologne","description":"\u003cp\u003e\u003cstrong\u003eDark. Spicy. Deep Musk.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVaquero Cologne is a warm, lasting, woody fragrance with a smooth blend of bergamot, cardamom and lavender. A touch of orange blossom rounds out the dry down of sensual amber, warm vanilla and musk.\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e100mL\u003c\/li\u003e\n\u003cli\u003e90543\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePlease choose carefully as WE DO NOT EXCHANGE OR ACCEPT RETURN OF FRAGRANCES ORDERED ONLINE.\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003ePlease note: FRAGRANCES ARE SHIPPED SEPARATELY FROM ALL OTHER ITEMS\u003c\/strong\u003e\u003c\/p\u003e","brand":"Tru Western","offers":[{"title":"Default Title","offer_id":45442466021554,"sku":"90543","price":84.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0657\/6760\/4402\/files\/90543-2.webp?v=1755747201"},{"product_id":"tru-western-cowboy-gunslinger","title":"Tru Western Cowboy Gunslinger Cologne","description":"\u003cp\u003e\u003cspan\u003eForged in the spirit of the west, a raw blend of bergamot, huckleberry \u0026amp; sage evoke the early mornings of the untamed frontier. 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